Industry Marketing, Financial Services Lead

📋 Description

• Lead the development and execution of a comprehensive marketing strategy tailored to the Financial
• Collaborate with revenue and product teams to align Braze's products and value proposition with
• Develop a go-to-market strategy targeting key Financial Services audiences, leveraging industry
• Build a roadmap of 1:many and 1:few assets (sub-industry POVs, GTM plays, pitch narratives, demo
• Develop and evolve Braze's financial services narrative, including our sub-industry narratives.
• Pair product launches with financial services insights and use cases.

🎯 Requirements

• Financial Services native with a consumer-facing marketing background in banking, insurance, wealth
• Well versed in customer acquisition and onboarding, product cross-sell, wallet penetration
• Executive storyteller: ability to turn complicated technology, including AI, into plain language
• Outstanding writer and presenter, adapts messaging to audience.
• Builds to scale: creates plays used by many sellers rather than individual decks.
• Brings people along: builds trust across Sales, CS, PMM, Partnerships, Events and Content.

🎁 Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly