Industry Marketing Lead, Retail & eCommerce

📋 Description

• Lead the development and execution of a comprehensive marketing strategy tailored to the Retail
• Collaborate with revenue and product teams to align Braze’s products and value proposition with
• Develop a go-to-market strategy targeting key Retail & Consumer Goods audiences.
• Define how Braze segments the retail market, which segments to prioritize and where we win.
• Develop and evolve Braze’s retail narrative, including narratives for key segments.
• Position Braze with executives: CMOs, eCommerce and digital leaders, CRM and loyalty leads.

🎯 Requirements

• 10+ years in marketing, product marketing, or strategy roles, with significant time focused on
• A track record of building industry or go-to-market strategies that drove pipeline and revenue.
• Practical experience using AI-powered marketing tools and automation to improve personalization
• Experience with marketing technology such as customer engagement platforms, customer data
• Strong executive presence; experience speaking at industry events is a plus.
• BA/BS degree required; MBA a plus.

🎁 Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly