Industry Marketing Manager, Industrials  Manufacturing

📋 Description

• Own demand generation plan for the Industrial Manufacturing vertical.
• Activate messaging with Product Marketing across relevant channels.
• Design multi-channel campaigns: digital ads, email nurture, ABM, events.
• Own budget, briefs to reporting, focus on pipeline contribution.
• Collaborate with BDRs and sales for campaign handoffs.
• Continuously test, measure, and optimize campaign performance.

🎯 Requirements

• 8-10 years B2B demand generation in industrial/manufacturing or related.
• Proven track record building campaigns that drive measurable pipeline.
• Experience across digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
• Ability to quickly learn new industries, research channels, and adapt programs.
• Partner with Product Marketing to operationalize messaging into campaigns.
• Analytical mindset; comfortable in CRM and marketing automation; data-driven.
• Capable of managing multiple programs independently.

🎁 Benefits

• Comprehensive health benefits for you and dependents.
• Learning and development budget and programs.
• Family Leave Plus with fully paid parental leave.
• Equity participation program.