Own the strategy, planning, execution, and optimization of integrated brand-level marketing
Translate brand, business, and go-to-market priorities into compelling campaign strategies
Define campaign objectives, target audiences, personas, messaging priorities, channel strategies
Lead a cross-functional campaign team spanning Brand, Content, Product Marketing, Digital, Web
Drive campaigns from initial brief and planning through activation, measurement, optimization, and
Ensure campaign activities connect into a cohesive audience journey rather than operating as

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