Integrated Campaign Strategist

📋 Description

• Translate business goals and product positioning into integrated campaign strategies.
• Build and manage integrated activation plans across owned, earned, and paid channels.
• Own campaign through launch and sustainment, ensuring coherent audience experience.
• Establish brief, operating rhythm, decision rights, and readiness criteria.
• Define target audiences and map touchpoints across the customer journey.
• Partner with data science to measure performance and recommend optimizations.

🎯 Requirements

• 8+ years B2B marketing experience in integrated campaigns or related discipline.
• Experience building campaign strategy accountable to pipeline/revenue outcomes.
• Ownership of complex integrated campaigns from strategy to post-campaign learning.
• Strong campaign architecture skills: audience, narrative, journey, channel planning.
• Experience orchestrating owned, earned, and paid programs.
• Cross-functional leadership, influence without authority, analytical fluency.

🎁 Benefits

• AI fluency tools to amplify human judgment.
• Durable skills development (awareness, judgment, adaptability, connection).