Integrated Campaign Strategist

📋 Description

• Translate business goals and positioning into integrated campaign strategies
• Build and manage activation plan across owned, earned, paid channels
• Own campaign through launch and sustainment, ensuring coherence
• Establish brief, operating rhythm, decision rights, and milestones
• Define target audiences and map touchpoints across customer journey
• Partner with data science to define success measures and optimize

🎯 Requirements

• 8+ years B2B marketing experience in integrated campaigns
• Direct experience building campaign strategy accountable to outcomes
• Ownership of complex integrated campaigns from brief through learning
• Strong campaign architecture skills including audience and journey design
• Experience orchestrating owned, earned, and paid programs
• Analytical fluency using campaign and revenue signals