Integrated Marketing & Campaigns Lead

📋 Description

• Build integrated campaigns around our most important themes. Partner with Product Marketing to
• Create content across the buying journey. Develop ebooks, research, webinars, demo experiences
• Reach the full buying group. Address the distinct priorities of engineering leaders, developers, IT
• Make campaigns relevant across verticals. Translate broad themes into industry-specific use cases
• Own the promotion strategy. Build distribution into every campaign from the start. Coordinate paid
• Bring technical differentiation to life. Work with Product Marketing, engineers, technical experts

🎯 Requirements

• A track record of building and executing integrated campaigns for enterprise B2B technology buyers.
• Strong content development and writing skills, with examples of work you personally took from
• Experience connecting content, distribution, and sales follow-up to measurable pipeline outcomes.
• An understanding of complex enterprise buying groups and how their information needs change
• The ability to move between an executive business narrative and detailed product or use-case
• Strong project ownership: you can coordinate multiple contributors, make decisions, and ship

🎁 Benefits

• Experience marketing developer tools, AI, infrastructure, or other technical enterprise products.
• Comfort creating technical content and partnering closely with engineers or solutions teams.
• Experience building vertical campaigns, technical webinars, demo-led programs, or content that