Integrated Marketing Manager

📋 Description

• Lead end-to-end growth strategy spanning brand-to-demand across channels.
• Own multi-channel demand gen: paid media, email, social, webinars, events.
• Execute and optimize campaigns with A/B testing to maximize ROI.
• Drive full-funnel metrics: pipeline volume, deal progression, revenue.
• Oversee website optimization and marketing automation with Revenue Ops.
• Develop content to educate brokers/HR and move prospects to advocates.

🎯 Requirements

• 8-10+ years in B2B marketing; healthcare/HR/benefits preferred.
• Builder mindset: hands-on builder and optimizer.
• Healthcare/fintech fluency; translate concepts for execs.
• Analytical rigor; data-driven decisions with CRM reports.
• Agility; marketing automation (HubSpot/Marketo), CRM, digital ads.

🎁 Benefits

• Medical, dental and vision insurance.
• $4,400 annual HSA contribution.
• Paytient Health Payment Account (HPA).
• Monthly lifestyle spending stipend.
• Five weeks of annual PTO.
• 401k plan with a 4% employer match.