Integrated Marketing Program Manager

📋 Description

• Lead end-to-end marketing programs, including experience management, content, integrated
• Translate stakeholder objectives into clear program briefs, defining target audiences, value
• Manage program activities and workflows using internal planning and marketing platforms.
• Plan and deliver event experiences, including session formats, engagement strategies, attendee
• Develop messaging frameworks, agenda narratives, speaker enablement materials and key content
• Manage program milestones, dependencies, roles and responsibilities, budgets and delivery

🎯 Requirements

• 5-7+ years of experience in B2B marketing, integrated communications, client programs, experiential
• Proven experience leading complex marketing programs from strategy and planning through execution
• Strong event and experience management background, including in-person, virtual and/or hybrid
• Excellent stakeholder management skills, with experience working with senior leaders and
• Strong content and communications capabilities, including messaging, storytelling, executive
• Demonstrated program management skills, including managing multiple workstreams, timelines