Intergrated Marketing Lead

📋 Description

• Build an integrated, full-funnel campaign portfolio spanning paid media, organic search, web
• Translate company priorities by account, vertical, buyer, and region into programs that support
• Orchestrate always-on account-based marketing for Sierra's highest-priority accounts.
• Set pipeline targets, manage budgets, and determine the right channel and program mix.
• Partner with operations team on attribution, forecasting, reporting, and lead flow.
• Use performance data to scale what works, stop what does not, and reallocate investment quickly.

🎯 Requirements

• 12+ years of digital marketing, integrated campaigns, or demand generation experience.
• A proven record of building and leading teams responsible for pipeline targets, substantial
• Deep experience with complex, sales-led enterprise motions, including named accounts, long sales
• Experience creating global strategies that allow for meaningful regional and market-level
• Strong data fluency, including attribution, forecasting, experimentation, funnel analysis, and
• The ability to move between executive-level strategy and detailed campaign decisions without losing

🎁 Benefits

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits for you and your family
• Life insurance and disability benefits
• Retirement plan dependent on country of employment
• Parental leave
• Fertility and family building benefits through Carrot