Interim Marketing Director

📋 Description

• Lead Bobbie's brand marketing during maternity leave.
• Own flagship brand initiative and cross-channel strategy.
• Align brand, growth, and retail; ensure on-brand delivery.
• Set direction and ensure timely, high-quality work.
• Guide packaging strategy and retail messaging.
• Lead Black Friday/Cyber Monday brand execution.

🎯 Requirements

• Senior marketing leader with strong product marketing chops.
• Hands-on CPG experience, including a relaunch; retail/packaging.
• Fluency in customer research and journey mapping.
• Generalist who owns channel strategy, calendar, and leadership narrative.
• Strong cross-functional operator with growth, retail, and creative partners.
• Decisive; able to make final calls quickly.

🎁 Benefits

• Remote-friendly work setup.
• Fixed-term role (~6 months) maternity leave cover.
• Opportunity to lead a major brand initiative.
• Culture-forward, collaborative team environment.
• Diverse and inclusive workplace.