International Growth Lead, France

Added
11 days ago
Type
Full time
Salary
Salary not provided

Related skills

growth marketing product strategy data science performance marketing cohort analysis

πŸ“‹ Description

  • Partner with the France GM to set a country growth plan and roadmap priorities, with clear
  • Use user research, funnel and cohort data, and competitive insight to find local friction and
  • Run performance marketing tests in collaboration with regional marketers across relevant channels
  • Design and run rigorous experiments across onboarding, activation, repeat usage, re-engagement, and
  • Work with Product, Engineering, Design, and Data Science partners to prototype, test, and ship
  • Partner with regional Marketing and central media teams to brief and prioritize audience

🎯 Requirements

  • 10+ years of experience across product growth, growth marketing, data science, or growth strategy
  • A user-first track record of turning local research and behavior into product and growth
  • Strong command of acquisition, activation, retention, and monetization funnels, including
  • Practical performance marketing experience across audience, channel, creative, and measurement
  • Analytical fluency in cohort analysis and growth economics, including incrementality, LTV, CAC
  • Experience adapting and running campaigns across markets, using local audience behavior, channels

🎁 Benefits

  • Equal opportunity employer; does not discriminate on the basis of race, religion, color, national
  • Reasonable accommodations to applicants with disabilities.
  • Qualified applicants with arrest or conviction records will be considered for employment consistent
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