International Growth Marketing Manager

📋 Description

• Own the European marketing budget end to end: allocation across channels and markets
• Build a real market-by-market strategy — channel mix, funnel priorities, and growth plan sized to
• Make the channel trade-off calls with judgment: when a market's paid search is saturating, when
• Turn strategy into clear briefs and priorities for the discipline specialists who execute European
• Run the operating cadence: regular reviews per market, catch underperformance early, and
• Keep paid and organic coherent per market — partner with SEO/AEO and, where they exist, in-market

🎯 Requirements

• 5–8+ years in performance/growth marketing with real, hands-on fluency across multiple channels —
• Experience owning budget and strategy (not just execution) for a meaningful seven-figure annual
• Multi-market marketing experience — you know channel mix, competitive dynamics, and measurement
• Strong analytical fluency: comfortable with CAC/ROAS/LTV math, can read an MMM or incrementality
• Demonstrated ability to direct the work of specialists who are not your direct reports — through
• Excellent stakeholder range — equally fluent running a budget conversation with finance and a