International Marketing Lead, SMB Ads

📋 Description

• Own international advertiser and revenue targets. Translate them into country plans spanning
• Prioritize countries based on market potential, product readiness, channel economics, and
• Launch locally relevant go-to-market programs with regional marketing, sales, and partnership
• Improve the international advertiser experience with Product, Engineering, Data Science, and
• Align regional sales leaders around shared growth goals, market plans, enablement, and coordinated
• Direct investment across markets and programs. Align budgets, team capacity, agency resources, and

🎯 Requirements

• Bring significant experience owning international business or growth targets, with measurable
• Demonstrate success hiring and developing marketing teams, scaling across countries, and leading
• Balance global strategy with local customer needs, prioritizing investment across markets
• Understand how to acquire, activate, educate, and retain SMB customers at scale.
• Use funnel data, market research, customer insight, and experiments to make clear decisions in
• Build trusted partnerships with regional sales and marketing leaders, global specialist teams