Journey Orchestration Lead

📋 Description

• Design multichannel journeys across email, SMS, push, direct mail and paid media, including entry
• Translate CRM and lifecycle strategy into journey requirements and decisioning logic.
• Build and configure journeys in orchestration platforms such as Salesforce Journey Builder, Adobe
• Define triggers and event signals with data teams, and confirm audiences and attributes support
• Govern the journey library, including naming, versioning, documentation and conflict management
• Design A/B and multivariate tests, analyze results and iterate.

🎯 Requirements

• 6+ years of experience in CRM, lifecycle marketing, marketing automation or customer journey design.
• Hands-on experience with at least one enterprise journey orchestration platform.
• Experience designing journeys with complex logic across multiple channels.
• Strong understanding of audience segmentation, data-driven triggers and decisioning.
• Experience with testing and optimization methods.
• Strong documentation and stakeholder communication skills.