Design multi-channel customer journeys (email, push, in-app, SMS) with personalization.
Configure advanced CRM logic with dynamic content and webhooks.
Drive CRM strategy for lifecycle management and product adoption.
Manage complex CRM workflows, integrations, and troubleshooting.
Analyze campaigns and user behavior to refine targeting and triggers.
Collaborate with product, data, engineering, and marketing to align CRM initiatives.

🎯 Requirements

2+ years CRM in fast-paced B2C; fintech experience preferred.
Proven track record building automation campaigns in Braze, CleverTap, Iterable.
Expert in advanced CRM logic: Liquid scripting, dynamic content, webhooks.
Strong understanding of segmentation, lifecycle marketing, and data flows.
Experience with SQL, analytics dashboards, A/B testing.
HTML/CSS familiarity for email development.

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