Klaviyo Lifecycle Marketing Manager

📋 Description

• Own Klaviyo execution: segmentation, flows, campaigns.
• Manage email/SMS calendar from brief to post-send analysis.
• Build Welcome, Browse Abandonment, Cart Abandonment, and Post-Purchase flows.
• Create segments by behavior, engagement, value, and lifecycle stage.
• Maintain an A/B testing roadmap across subject lines, offers, timing.
• Monitor deliverability, list growth, consent, suppression, and sender reputation.

🎯 Requirements

• 3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand.
• Deep hands-on Klaviyo experience: custom properties, event triggers, flow logic, segmentation, reporting.
• Strong Shopify fluency and familiarity with the surrounding e-commerce stack.
• Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution.
• Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence.
• Helpful: experience with Gorgias, Recharge, Attentive, or Postscript tools.