Own and execute Cricut's SK marketing strategy to drive brand awareness and sales.
Lead digital-first marketing across social, influencers, content, and community.
Build relationships with local influencers, creators, and community leaders in DIY and lifestyle.
Plan and execute always-on social presence across Instagram, YouTube, TikTok, and Naver.
Shape paid media strategy and provide creative direction with agencies on execution.
Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations.

🎯 Requirements

6+ years of marketing experience in consumer, lifestyle, FMCG, or ecommerce.
Proven experience driving brand awareness and engagement in Korea.
Hands-on social media marketing, including content strategy and community management.
Experience managing influencer partnerships end-to-end.
Strong knowledge of paid media (Naver, Kakao, Meta, Google, TikTok).
Fluent in Korean and English (written and spoken).

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