Lead Copywriter

📋 Description

• Lead the development of compelling campaign ideas with art direction partners, taking early
• Write everything from campaign copy, manifestos and taglines to social captions, digital copy and
• Uplevel creative quality of work across the team in partnership with marketing - delivering both
• Collaborate with creatives across disciplines—including design, photography, motion, video and
• Be a source of inspiration through your collaboration with art directors, designers, producers and
• Help evolve Pinterest’s voice and tone, and bring it to life across creative touchpoints. Present

🎯 Requirements

• A minimum of 8 years of experience in copywriting or brand writing, including a minimum of 3 years
• A book of work with outstanding writing and concepts across brands and mediums, including
• Exceptional writing and editing craft, from headlines and taglines to scripts and longer-form copy
• Deep experience developing campaign ideas with art direction partners and taking them through to
• Experience shaping a brand voice and tone, adapting your writing for different audiences and
• Proven ability to craft a story or concept that shapes culture, rather than reacting to it