Lead Data Scientist (Analytics)

📋 Description

• Partner with marketing leaders and stakeholders to understand business objectives, marketing
• Translate marketing needs into relevant measurement science solutions, evaluating multiple
• Design and implement advanced attribution methodologies (multi-touch, algorithmic, and rule-based
• Develop and execute incrementality measurement studies to isolate true campaign impact, including
• Build and maintain Media Mix Modeling (MMM) frameworks to quantify the impact of paid marketing
• Design and conduct geo-lift studies to measure causal impact of paid marketing initiatives at

🎯 Requirements

• 5+ years of hands-on experience in data science and analytics, with at least 3+ years specifically
• Demonstrated expertise in attribution modeling methodologies (multi-touch, algorithmic, rule-based
• Proven experience designing and executing incrementality studies, A/B tests, and holdout analyses
• Strong background in Media Mix Modeling (MMM) or marketing mix optimization
• Experience designing and conducting geo-lift studies or other geographically-based causal inference
• Hands-on experience building and deploying machine learning models for marketing applications

🎁 Benefits

• Term Life Insurance and comprehensive Medical Insurance
• GrabFlex: personalized benefits package
• Parental and Birthday leave
• Love-all-Serve-all (LASA) volunteering leave
• Confidential Grabber Assistance Programme
• FlexWork arrangements such as differentiated hours