Partner with marketing stakeholders to understand business objectives and measurement needs
Design and implement advanced attribution models (multi-touch and algorithmic)
Develop and execute incrementality studies (A/B tests, holdout analyses)
Build and maintain Media Mix Modeling (MMM) frameworks
Design geo-lift studies to measure causal impact
Conduct rigorous A/B and multivariate tests

🎯 Requirements

5+ years in data science and analytics (3+ years focused on paid marketing)
Expertise in attribution modeling (multi-touch, algorithmic, rule-based)
Experience with incrementality tests, A/B tests, and holdout analyses
Strong background in Media Mix Modeling (MMM)
Experience with geo-lift studies
Familiarity with causal inference

🎁 Benefits

Term Life Insurance
Medical Insurance
GrabFlex benefits
Parental leave
Birthday leave
Love-all-Serve-all (LASA) volunteering leave

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