Lead Growth Marketing Strategist

📋 Description

• Own integrated campaigns for 2 verticals: Claims and Reference + Affiliation.
• Design and execute campaigns from planning through launch and ongoing optimization.
• Test growth tactics, optimize performance, and scale programs.
• Collaborate with product marketing, sales, operations and leadership to align messaging and goals.
• Use data to turn insights into measurable revenue impact.
• Lead cross-functional efforts to drive revenue growth.

🎯 Requirements

• 7+ years of B2B marketing, with demand gen focus.
• Experience with integrated campaigns across paid media, email, web, events.
• Proficiency with HubSpot and Marketo, plus Salesforce CRM.
• Strong analytical skills; data-driven decision making.
• Collaborative mindset across marketing, sales, operations, product.
• Healthcare industry marketing experience is a plus.

🎁 Benefits

• Competitive benefits package including medical, dental, vision.
• Unlimited paid time off.
• 401(k) with employer match.
• Career growth in a high-growth environment.