Lead, Lifecycle Marketing

📋 Description

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app
• Build dynamic, personalized content with Liquid and Mustache logic, including conditionals, loops
• Configure and troubleshoot webhooks that pass real-time event and user data between the marketing
• Work with Product, Data, Martech and Engineering to define event tracking, user attributes, and the
• Collaborate with content and design teams to create engaging and relevant campaigns tailored to
• Segment customer lists and apply personalization to deliver targeted, relevant communications

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• 5+ year experience in email marketing, SMS, in-app messaging, including campaign strategy
• Excellent HTML and CSS skills, including table-based email layouts, inline styles, media queries
• Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation
• Proven experience writing Liquid and/or Mustache templates for advanced personalization and
• Solid grasp of customer data models, segmentation, and event-based triggering