Lead, Lifecycle Marketing

📋 Description

• Develop and execute multi-channel lifecycle marketing strategies across email, SMS, and in-app
• Build personalized, dynamic communications using Liquid and Mustache, including conditional logic
• Configure, monitor, and troubleshoot webhooks that transmit real-time customer and event data
• Partner with Product, Data, Martech, and Engineering teams to define event tracking, customer
• Collaborate with Content and Design teams to create relevant, engaging campaigns tailored to
• Manage audience segmentation, personalization, campaign builds, and accurate email deployment

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional
• 5+ years of experience in email marketing, SMS, and/or in-app messaging, including campaign
• Strong HTML and CSS expertise, including table-based email layouts, inline styles, media queries
• Strong JavaScript skills for landing pages, forms, custom tracking, and data manipulation.
• Hands-on experience creating Liquid and/or Mustache templates for advanced personalization and
• Solid understanding of customer data models, audience segmentation, event-based triggers, and

🎁 Benefits

• Remote opportunity with a globally distributed team.
• Base salary range of $83,600–$104,000, plus equity eligibility.
• Medical, dental, vision, and disability coverage.
• 401(k) plan.
• Flexible, take-as-needed paid time off and paid holidays.
• Paid parental leave.