Lead, Lifecycle Marketing

📋 Description

• Lead the outbound prospecting pilot end to end, including sequencing, deliverability, vendor
• Own and drive lifecycle marketing strategy across a portfolio of programs, setting direction
• Set editorial and content direction across lifecycle marketing initiatives, including managing the
• Translate program performance into clear, decision-ready narratives for leadership, surfacing
• Partner across product marketing, marketing technology, analytics, and creative to align
• Use data and AI-enabled tools thoughtfully to accelerate analysis, refine messaging, and improve

🎯 Requirements

• Several years of lifecycle, CRM, or growth marketing experience with a track record of owning
• Strong strategic judgment and structured thinking. You can take an ambiguous goal, define the
• Fluency with modern customer engagement platforms such as Braze, Iterable, or Customer.io, plus
• Strong storytelling and influence skills, with the ability to represent work confidently in
• Experience using AI tools to accelerate drafting, analysis, segmentation, or planning workflows
• Bonus points for experience with in-product notifications and for building programs that target SMB

🎁 Benefits

• Comprehensive medical coverage for you and your family
• Unlimited PTO
• 401(k) plan with matching
• 12 weeks of paid parental leave
• Employee Stock Purchase Plan