Lead Marketing Manager (m/w/d) - Schwerpunkt Performance Marketing

📋 Description

• Develop and strengthen market positioning and value propositions for target audiences
• Design, manage, and continuously optimize lead-generation funnels and paid campaigns across
• Develop and maintain a robust tracking and attribution framework covering lead sources, channel
• Build clear and actionable reporting for leadership and marketing teams
• Plan and execute integrated campaigns across SEA, social media, newsletters, LinkedIn, events, and
• Develop engaging, audience-focused content and storytelling for websites, social media

🎯 Requirements

• Completed degree in marketing, communications, business, economics, or a comparable qualification
• At least 6 years of professional experience in B2B marketing, ideally with mid-market clients and
• Strong understanding of customer-facing marketing projects and ability to provide well-founded
• Solid expertise in performance marketing, marketing automation, and web analytics
• Experience in professional leadership, coaching, or mentoring of marketing colleagues
• Confident working with marketing, tracking, analytics, and CRM platforms such as Google Ads, Meta

🎁 Benefits

• Full-time position with remote work available from within Germany, alongside the option to work
• Structured onboarding with dedicated contacts and support
• Access to AI-focused tools and licenses including Vusyon, Claude, ChatGPT, Copilot, and other
• Opportunities to experiment with new AI tools and models
• Company-supported pension plan with a 20% employer contribution
• Choice between Hansefit membership or €50 per month through a Spendit Card