Lead Offline Marketing

📋 Description

• Own the end-to-end offline growth strategy across the retail network
• Develop initiatives to increase store footfall, member acquisition, repeat visits, basket size, and
• Build a scalable retail marketing playbook that can be replicated across new towns, markets, and
• Develop market-specific strategies based on store catchments, consumer behaviour, and local market
• Own the complete in-store customer journey, from store entry through checkout
• Drive merchandising standards, promotional visibility, planograms, shelf communication, POS

🎯 Requirements

• 5–9 years of experience in BTL Marketing, Brand Activation, Shopper Marketing, Trade Marketing
• Experience in FMCG, retail, e-commerce, consumer brands, or related industries is preferred
• Strong understanding of small-town retail dynamics and consumer psychology is a significant
• Demonstrated ability to translate consumer insights into actionable marketing initiatives
• Hands-on experience managing campaigns from concept and planning through execution and measurement
• Strong data-driven mindset with the ability to use sales, customer, and campaign data to guide