Lead - Product Marketing

📋 Description

• Develop crisp product positioning and value-driven messaging that differentiates Freshworks
• Frame technical capabilities into clear, compelling narratives tailored to buyer personas, CX
• Lead cross-functional product launches in close collaboration with Product Management, Sales
• Lead competitive intelligence across the CX landscape, tracking competitor feature launches
• Develop, scale, and maintain actionable competitive enablement assets, including battlecards
• Create high-impact sales tools, pitch decks, FAQs, demos, and collateral to equip GTM teams with

🎯 Requirements

• Any graduate degree (MBA preferred) with 7 to 9 years of prior experience in a similar position.
• Excellent English written, verbal, and presentation skills, with an eye for quality and attention
• An ability to understand AI, tech, and the customer service domain, including buyer behavior and
• Proven track record of planning and executing end-to-end marketing strategies, product launches
• Strong messaging and positioning skills, with the ability to simplify technical concepts for both
• Strong expertise in integrating AI into product marketing processes, with hands-on experience using

🎁 Benefits

• At Freshworks, we have fostered an environment that enables everyone to find their true potential
• We are committed to providing equal opportunity and believe that diversity in the workplace creates