Lead Product Marketing Manager

📋 Description

• Drive LTV growth via product adoption and habit formation.
• Support PLG across Product, Commercial, Marketing, and Operations.
• Apply GEO and AI-driven discovery to structure docs for AI agents.
• Use AI-assisted insights and predictive personas with Grab data.
• Work async across regions to create clear execution playbooks.
• Build cross-functional relationships to align on a shared GTM vision.

🎯 Requirements

• 8+ years in product marketing, product management, or strategy consulting.
• Proven track record driving growth, engagement, and retention across markets.
• Comfort with data and AI workflows; mastery of PLG techniques.
• Strong cross-functional collaboration; align Product, Commercial, Marketing.
• Clear storytelling to turn product improvements into compelling narratives.
• Hands-on GEO, predictive personas, or synthetic research experience.

🎁 Benefits

• Term Life Insurance and comprehensive Medical Insurance
• GrabFlex benefits package
• Parental and Birthday leave; LASA volunteering leave
• Grabber Assistance Programme
• FlexWork differentiated hours