Lead Product Marketing Manager, Tokenization & Web3

📋 Description

• Write the positioning and messaging for each Web3 product, for retail customers, institutions, and
• Run the Web3 launch calendar, including partner and ecosystem launches on Vision Chain, and brief
• Plan and write campaigns for Bitpanda customers across email, push, in-app and social.
• Build the positioning and sales material business development uses with banks, asset managers and
• Work with Legal and Compliance from the first draft so every message is clear, fair and accurate.

🎯 Requirements

• Typically 6+ years in product marketing, including time in a regulated financial business or a
• Knowledge of MiCA, MiFID and EU consumer credit rules.
• Crypto fluent: launched crypto or investing products and can explain wallets, L2 networks
• Experience with tokenization, real-world assets or institutional buyers is a strong plus.
• Run partner launches or built material that sales or business development teams use.
• Hands-on builder: write copy and run launches through teams you don't manage, and built a marketing

🎁 Benefits

• Hybrid working model with 25 days per year to work from a city or country of your choice.
• Competitive total compensation package aligned with pay-for-impact policy including stock option
• Access to confidential coaching, counselling, and mental health resources through OpenUP.
• 3 additional days of paid time off in 2027 to rest, reset, and recharge after 6 months.
• Unlimited access to Udemy's library of online courses.
• Discounts, rewards, and perks from partners worldwide.