Coordinate donor acquisition via digital outreach and multi-channel campaigns.
Lead 360-degree portfolios to maximize lifetime value (acquisition, retention, upgrade).
Collaborate with Fundraising and Product teams to optimize donor experiences.
Design tailored donor journeys for lead generation, conversion and retention.
Oversee end-to-end campaigns with data selections and segmentation.
Monitor KPIs and adjust tactics to hit revenue targets.

🎯 Requirements

Proven experience managing and analyzing comprehensive individual giving programs.
Expertise in audience segmentation and donor journeys across segments.
Comfort with donor KPI metrics and data-driven decisions.
Experience managing external fundraising agencies for marketing plans.
Experience launching paid acquisition and lead generation campaigns.
Deep knowledge of donor retention and growth strategies (DAFs a plus).

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