Lifecycle and Customer Marketing Manager

📋 Description

• Own lifecycle marketing strategy and execution; audit campaigns and A/B roadmaps.
• Develop outbound programs to engage prospects with targeted messages with sales AEs.
• Co-develop programs to drive engagement and advocacy (webinars, events, referrals).
• Co-own retention by mapping onboarding journeys and improvement roadmaps.
• Own HubSpot as the marketing automation platform; design emails and workflows.
• Track metrics (churn, NPS) and grow our online community (G2).

🎯 Requirements

• 5+ years of B2B SaaS marketing focusing on lifecycle/customer/growth.
• Proven track record of improving retention and driving revenue expansion.
• Hands-on HubSpot experience: segmentation, automation, A/B testing, analytics.
• Strong analytical skills: metrics, cohort analysis, campaign performance.
• Excellent project management; experience leading multi-stakeholder initiatives.
• Strong communication and data-driven marketing optimization.

🎁 Benefits

• Equity upside of an early-stage startup
• Hybrid work environment with office hubs in SF/NYC/Salt Lake City (3 days in person)
• Medical, dental, and vision insurance covered 100%
• One Medical membership covered, flexible sick benefits, and more
• Annual learning and development stipend
• Home office setup stipend