Lifecycle & CRM Operations Specialist

📋 Description

• Build and configure complex, multi-step Braze canvases – branching logic, audience entry
• Perform end-to-end quality assurance reviews for CRM campaigns, including email/sms/push/in-app
• Partner with Lifecycle Strategy teams, creative teams, and martech teams to ensure campaign
• Investigate live campaign issues using Braze logs, segmentation reports, and performance data
• Collaborate with Data Analytics and martech to ensure lifecycle marketing experiments and metrics
• Validate the data behind the send: custom attributes, event schema, and catalog or Connected

🎯 Requirements

• 3+ years of hands-on Braze experience, building and QAing complex canvases.
• Experience with complex canvas or journey logic – branching, trigger-based sends, liquid
• Experience with HTML and demonstrated ability to triage email rendering issues.
• Track record of catching errors before launch (segmentation mismatches, broken triggers
• Comfortable using AI, SQL, or other tools to verify segment logic.
• Strong documentation instincts and experience with Legal/Compliance reviews.

🎁 Benefits

• Flexible hours and virtual-first work culture with home office stipend
• Premium Medical, Dental, and Vision Insurance plans
• Generous paid parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO and generous company holidays (including Juneteenth and Winter Break)