Lifecycle Marketing Lead

📋 Description

• Own always-on lifecycle journeys end-to-end to drive adoption and monetization
• Build scalable systems for campaign execution, QA, measurement, and governance
• Translate customer signals into targeted engagement across email and in-product
• Partner with Data/Engineering to define hypotheses and track lift
• Lead and grow a lifecycle marketing team in a fast-changing Notion environment

🎯 Requirements

• 8+ years in lifecycle marketing, product management, growth marketing, or PLG
• Proven track record owning always-on lifecycle programs end-to-end
• MarTech fluency: reverse ETL, data pipelines, APIs, webhooks
• Systems mindset; scalable processes and tooling to scale with AI/Agents
• Experience designing AB tests with pre-registered hypotheses and holdouts
• Customer empathy and segmentation instincts for clear audience definitions

🎁 Benefits

• Competitive cash compensation and equity
• Comprehensive benefits package
• Hybrid work with in-person Anchor Days in SF/NYC
• Opportunities to work with AI and Notion's growth tools