Lifecycle Marketing Lead - Growth

📋 Description

• Own the lifecycle strategy and performance for Apparel & Accessories, driving product
• Own the Refer a Friend lifecycle strategy, identifying and testing opportunities to increase
• Lead the lifecycle promotional calendar, defining how promotional moments come to life across owned
• Translate member behavior, performance data, and business insights into strategies, experiments
• Own the test-and-learn cycle from hypothesis through measurement, interpreting experiment results
• Develop coordinated experiences across email, SMS, in-app, and other owned channels throughout the

🎯 Requirements

• 4+ years of experience in lifecycle, CRM, retention, or growth marketing, with a track record of
• Experience developing multi-channel lifecycle strategies across email, SMS, and in-app.
• Strong analytical skills with the ability to turn data and member insights into clear strategies
• Experience with segmentation, personalization, experimentation, and CRM program development.
• A member-centric, growth-oriented mindset—curious, creative, entrepreneurial, and constantly
• Technical fluency with CRM and marketing technology and lifecycle measurement. Experience with

🎁 Benefits

• Competitive base salary
• Meaningful equity
• Benefits package