Lifecycle Marketing Lead (Remote CAD)

📋 Description

• Build and scale lifecycle marketing across eCommerce, SaaS, and service models.
• Lead customer journeys from acquisition to expansion and re-engagement.
• Architect segmentation, personalization, and measurement frameworks.
• Translate strategy into practical programs across diverse tech stacks.
• Manage senior client relationships and guide the lifecycle practice.
• Help shape methodology, delivery standards, and technology recommendations.

🎯 Requirements

• 6+ years in Lifecycle Marketing, CRM, marketing automation, retention, or related field.
• Experience with B2B, SaaS, service, or complex eCommerce models (not purely traditional DTC).
• Proven ability to design lifecycle programs from ground up.
• Technical expertise in segmentation, automation, journeys, triggers, experimentation, and
• Working knowledge of two+ platforms (HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo
• Data fluency to work with imperfect data and pragmatic solutions.

🎁 Benefits

• Competitive CAD $130,000–$160,000 base salary (varies by skills/experience).
• Health coverage for employees and dependents.
• Employer-paid benefits and 50% employer contribution for dependents where applicable.
• Mental and physical wellbeing resources, including therapy and fitness programs.
• Flexible time off with unlimited PTO and paid holidays.
• End-of-year company closure and family support benefits.