Lifecycle Marketing Manager

📋 Description

• Develop and own lifecycle marketing strategy; optimize funnel conversions.
• Own email lifecycle: segmentation, journeys, QA, and tracking.
• Write and edit lifecycle copy—high-converting, on-brand, medically accurate.
• Ruthlessly A/B test concepts; document and share learnings.
• Evaluate and lead CRM/ESP stack implementation.
• Own data: dashboards, KPIs, and cross-organizational reporting.

🎯 Requirements

• 4+ years in CRM and lifecycle marketing, with campaign strategy and segmentation.
• Deep hands-on email expertise: canvases, personalization, segmentation, QA.
• Strong portfolio of lifecycle samples.
• Comfort writing about health topics with accuracy and empathy.
• Experience in consumer health and/or subscription-based e-commerce.
• Technical knowledge of ESPs and customer engagement platforms, including HTML.

🎁 Benefits

• Flexible PTO
• $1K learning and development budget
• Health, dental, and vision insurance, plus HSA plans
• 401(k) plan (Roth and traditional)
• Monthly team events
• Free Evvy membership