Lifecycle Marketing Manager

📋 Description

• Own lifecycle execution end to end: Build and ship email and SMS campaigns across grad, undergrad
• Learn the Juno product and data model deeply: Understand member journey from signup to rate offer
• Define who receives what by vertical, school, application stage, loan status, and timing.
• Coordinate with product/business owners to translate goals into a campaign calendar.
• Own measurement: report opens, clicks, applications started/completed, and loans funded.
• Run the test roadmap: propose experiments on subject lines, timing, and offers; document learnings.

🎯 Requirements

• 1–3+ years in lifecycle/CRM marketing, marketing ops, growth, or analytical roles.
• Hands-on ESP experience (Customer.io, MailChimp, Klaviyo, HubSpot) is a plus.
• Comfort with data: read funnels, segmenting, and measuring results; SQL not required day one.
• AI fluency: using AI in daily work with understanding of limitations.
• Attention to detail: high-volume send, accurate segmentation, and deliverability hygiene.
• Execution over ideation: ship a calendar and campaigns; avoid endless debate.

🎁 Benefits

• Base salary: $80,000–$100,000, plus annual bonus.
• Comprehensive health, dental, vision, and 401(k) matching.