Lifecycle Marketing Manager

📋 Description

• Build, deploy, and maintain automated lifecycle campaigns across Email, Push Notifications, and
• Find new opportunities to optimize key user journeys and campaigns across onboarding through to
• Use AI/LLM tools to streamline recurring work (briefs, copy variants, QA, reporting) and test ways
• Design and execute experiments (subject lines, send times, content, channel mix) to optimize
• Track and report on core lifecycle KPIs (Open Rates, CTR, Conversion Rate, Unsubscribe Rates
• Collaborate with User Acquisition, Product Marketing, Brand Marketing, Partnerships and Customer

🎯 Requirements

• 3-5 years of experience in lifecycle marketing, CRM, or retention marketing, ideally within
• Hands-on experience building automated workflows in CRM platforms (e.g., Braze, Iterable)
• Hands-on experience using AI/LLM tools in day-to-day work, with examples of saving time or
• Strong analytical skills: comfortable pulling cohorts, reading results, and turning them into next
• Basic understanding of HTML/CSS for email template troubleshooting and understanding of data
• Strong attention to detail and QA discipline across multiple concurrent campaigns

🎁 Benefits

• Total compensation range: $93,275 - $146,575 USD
• Additional benefits beyond total compensation (country-specific benefits may vary)