Lifecycle Marketing Manager

📋 Description

• Develop a global lifecycle and email marketing strategy that thinks like a customer, using merchant
• Grow net new merchants through personalized nurture journeys that move prospects to opportunities
• Get new merchants set up and transacting as quickly as possible, then help them adopt more of their
• Help established merchants grow at scale, increasing transaction volume and engagement with Block.
• Deliver thought leadership, product releases, events and growth opportunities that increase
• Keep merchants with them through churn prevention and winback programs.

🎯 Requirements

• Minimum 5 years experience owning B2B lifecycle, email or CRM marketing, ideally for global
• Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience
• Working knowledge of Figma or similar software for designing and building email creative.
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency, with a track record of using AI tools to scale marketing programs.

🎁 Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning