Own end-to-end email and SMS strategy, execution, and optimization with leadership.
Manage Klaviyo workflows (welcome, cart, post-purchase, win-back) with historical data.
Write on-brand email and SMS copy and build mobile-optimized templates.
Execute segmentation, personalization, pop-ups, and A/B tests for data capture.
Monitor deliverability metrics and provide weekly/monthly lifecycle reports.
Integrate AI tools to speed copy/layout ideation while preserving luxury quality.

🎯 Requirements

3+ years of experience running end-to-end email and SMS for a DTC brand.
Klaviyo expert (flows, segmentation, campaigns, analytics).
Strong copywriting for an aspirational audience.
Shopify proficiency with HTML/CSS templating.
Fluent English communication (written and spoken).
AI fluency; daily use of AI tools to accelerate workflows.

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