Lifecycle Marketing Manager

📋 Description

• Own email and SMS lifecycle calendars across launches and promotions.
• Lead lifecycle campaign ideation and align goals with business needs.
• Manage end-to-end campaign execution: briefs, segmentation, QA, scheduling, reporting.
• Partner with marketing, creative, web, merchandising, and international teams to align campaigns.
• Build and manage segments in Klaviyo and Postscript for personalized messaging.
• Identify, execute, and report on A/B tests across messaging and offers.

🎯 Requirements

• 4-5+ years in lifecycle/email/CRM/retention marketing
• Strong email and SMS fundamentals: segmentation, personalization, testing
• Independent management of campaigns from concept to reporting
• Experience building campaign calendars and managing deadlines
• Strong analytical, communication, and project management skills
• Familiar with Google Workspace; HTML email coding is a plus

🎁 Benefits

• Competitive salary in growth-focused, collaborative team
• Medical, dental, vision coverage
• 401k with Squatch match
• PTO
• Free products