Lifecycle Marketing Manager

📋 Description

• Build and run automated email journeys and in-app programs across the B2B journey.
• Develop audience segmentation using firmographic and behavioral data.
• Continuously test and optimize with A/B and multivariate tests.
• Deploy email campaigns across formats: promotional, behavioural, drip, product updates.
• Own in-app marketing touchpoints (tooltips, banners, modals) with Product Growth.
• Write compelling copy and manage the campaign calendar with Design.

🎯 Requirements

• 3–5 years in lifecycle, email, or CRM marketing (B2B SaaS preferred)
• Bachelor's in Marketing, Communications, Business, or related field
• Hands-on, end-to-end email programs from brief to analysis
• Experience with HubSpot or similar ESP/marketing automation
• Segmentation, behavioral triggers, personalization, journey mapping
• Strong analytics; pull reports; translate data into action

🎁 Benefits

• Remote-first / hybrid-flexible work setups
• Healthcare coverage from day 1
• Retirement plans with company match
• Unlimited PTO
• Annual learning & wellness benefit
• Career progression & professional development