Lifecycle Marketing Manager

📋 Description

• Own weekly in-app announcements for new feature launches; end-to-end cadence
• Design in-app experiences (placement/flow) for each launch
• Validate wording with PMM, PM, and Design before shipping
• Launch on time; coordinate across relevant teams
• Track performance (reach, engagement, adoption) for each announcement
• Iterate quickly based on results to drive feature activation

🎯 Requirements

• 5+ years of B2B lifecycle marketing; ownership of email, in-app, and push channels
• Deep expertise in lifecycle strategy across onboarding, engagement, retention
• Strong analytical thinking; translate data into actionable insights
• Experience directing creative decisions for lifecycle channels (copy, design, iteration)
• Strong cross-functional collaboration; manage stakeholders and align teams
• Excellent written and verbal communication; presenting to senior leadership

🎁 Benefits

• Collaborative, excellence-driven culture
• Wellness: yoga, running, pilates or HIIT 3x/week
• Regular off-sites and team travel to NY, Paris, SF
• Snack-friendly office with chocolate or nuts
• Commitment to diversity and inclusion
• Opportunity to engage with clinicians and patients through product