Oversee lifecycle strategy across product offerings (in-app notifications, banners, push, modals)
Define channel and messaging across lifecycle stages (education, activation, engagement, retention)
Own end-to-end lifecycle campaigns from strategy to QA and measurement
Create an experimentation roadmap; test and learn to optimize content for audiences

🎯 Requirements

4-8 years lifecycle marketing experience
Built lifecycle journeys for large user bases with minimal oversight
Excellent project management for multiple experiments
Practical experience with Braze CEP system
Familiar with Segment, Mixpanel, Preset
Data-driven, self-starter, customer-obsessed

🎁 Benefits

Fully remote, globally distributed team
Flexible, fast-paced startup culture
Work on leading web3 products used by millions
Clear path for growth and impact
Collaborative, data-driven environment
Inclusive, diverse team

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