Lifecycle Marketing Manager

📋 Description

• Own the always-on lifecycle programs to convert handraisers into qualified meetings.
• Build nurture infrastructure, establish best practices, and partner with regional campaign managers.
• Define how email fits into the GTM stack and operationalize HubSpot as the lifecycle layer.

🎯 Requirements

• 4+ years in lifecycle, email, or demand gen marketing with ownership of B2B nurture programs.
• Hands-on experience in HubSpot (or similar MAP like Marketo) — segmentation, workflows, sequences
• Strong understanding of handraiser-to-pipeline funnels in B2B SaaS; track record of improving
• Comfortable with a still-evolving stack; able to prioritize and build without waiting for
• Owns quality-over-volume lifecycle strategy; drives engagement without audience burnout.
• Ability to partner with technical (ops/engineering) and non-technical (regional marketers)

🎁 Benefits

• Compensation ranges with base plus variable, plus equity and benefits (medical, vision, dental).
• VS-friendly benefits include comprehensive healthcare, 401(k), vacation, parental leave, and more.
• Culture emphasizing teamwork, candor, customer focus, and impactful simplicity.