Lifecycle Marketing Manager

📋 Description

• Own and manage the end-to-end webinar program, including topic development, speaker coordination
• Continuously optimize webinar performance by testing different formats, such as live sessions
• Develop and execute lifecycle marketing campaigns and events that encourage existing customers to
• Define customer segmentation strategies based on product ownership, customer maturity, team size
• Design and coordinate integrated campaigns targeting both prospects and existing customers
• Monitor and analyze campaign performance, including registrations, attendance, engagement

🎯 Requirements

• At least 3 years of B2B marketing experience in customer marketing, demand generation, campaign
• Proven experience managing webinar and virtual event programs from initial planning and promotion
• Hands-on experience with marketing automation and webinar platforms such as HubSpot, Marketo, Zoom
• Demonstrated ability to develop marketing programs that generate measurable pipeline, including
• Previous experience marketing B2B SaaS products, preferably within a technology-focused environment.
• Strong understanding of campaign performance measurement, marketing analytics, and pipeline

🎁 Benefits

• Competitive compensation package.
• Four-day workweek.
• Equity participation opportunities.
• 100% employer-paid medical, dental, and vision insurance premiums for employees and their
• 100% employer-paid short-term disability, long-term disability, life, and accidental death and
• 401(k) plan with company matching on the first 6% of employee contributions.