Lifecycle Marketing Manager

📋 Description

• Own full-funnel lifecycle strategy from top of funnel to activation and retention
• Build targeted campaigns across channels (push, in-app, email, SMS)
• Partner with cross-functional teams to turn data into segmentation, automation, and personalization
• Develop and govern communications guidelines to preserve quality
• Collaborate on cross-functional initiatives with Product, Analytics, Design, and more

🎯 Requirements

• 4–6+ years in lifecycle, growth, or related marketing
• Growth mindset focused on revenue, LTV, and full-funnel impact
• Proven track record building segments and multi-channel campaigns (email, push, SMS, in-app)
• Strong experimentation skills with A/B testing
• Strong analytical skills and data-driven decision making
• Ability to work cross-functionally with significant independent judgment

🎁 Benefits

• Hybrid work model with four days in office and Fridays from home (depending on location)
• Benefits supporting work-life balance, including care and commuter benefits
• Comprehensive health, financial, and wellbeing benefits
• Generous vacation policy and paid days off
• Community involvement time and wellness stipend
• Parental leave and family planning support