Lifecycle Marketing Manager

📋 Description

• Execute and optimize lifecycle email and SMS marketing strategies across multiple business units.
• Develop customer journeys to improve engagement, retention, and revenue.
• Build and manage automated marketing workflows from acquisition through retention.
• Create and execute campaign calendars for launches, promotions, webinars, and evergreen content.
• Develop advanced customer segmentation and personalized messaging strategies.
• Build and optimize automation including welcome, nurture, abandoned cart, post-purchase

🎯 Requirements

• 5+ years of lifecycle, email, and SMS marketing experience.
• Strong hands-on experience with Klaviyo, including SMS marketing and compliance.
• Experience using HubSpot including SMS marketing and compliance.
• Expertise in customer lifecycle strategy, segmentation, and personalization.
• Proven experience building and optimizing marketing automation workflows.
• Strong analytical skills with experience interpreting marketing performance data.

🎁 Benefits

• 100% Remote Work – Work from anywhere in the Philippines.
• Career Growth Opportunities – Hands-on experience and continuous learning.
• Collaborative & Innovative Team – Work with professionals who value excellence.