Lifecycle Marketing Manager - Consumer

📋 Description

• Drive lifecycle programs via email, push, and in-app to boost engagement and loyalty
• Shape Consumer lifecycle strategy from tech to marketing execution tied to revenue metrics
• Build and execute complex CRM campaigns guiding customers to Kraken products
• Analyze campaign results to optimize spend and operational plans
• Run experiments and automation to maximize engagement and retention
• Collaborate with leadership and cross-functional teams to drive value

🎯 Requirements

• 5+ years leading lifecycle/CRM programs from strategy to execution
• Experience building complex CRM campaigns with multiple stakeholders
• Experience with Braze (ideal) and other campaign tools
• Proven B2C lifecycle marketing track record; crypto a plus
• Deep knowledge of marketing automation/CRM systems and capabilities
• Strong copywriting and omni-channel segmentation skills

🎁 Benefits

• Global, diverse team with merit-based hiring
• Fully remote with worldwide collaboration
• Learn about crypto and fintech markets
• Collaborative, cross-functional environment
• Equal opportunity employer, inclusive culture
• Access to Kraken culture resources and updates